Fortuna Shoes Factory

The 40,000-sqft facility is located in Fortuna park, Kunia, Gazipur, Bangladesh. The company is setup as a 100% export oriented company. It will serve both the export and the ever-growing domestic market. Fortuna has already opened retail outlets with trendy designs in Gulshan, Gazipur, Badda, Dhanmondi, Raifles square, Rappa and Sylhet to sell shoes, Leather bags and accessories under its own brand Fortuna. †¢We have our our own leather tannery that can produce varies types of lather and support the factory. By October 2010, we will have our own knife set factory for the cutting section. †¢By October 2010, we will open our last manufacturing factory with Chinese joint venture. We will have the first last factory in Bangladesh. Our Technicians will be from China. This will ensure timely sample making and accurate shape of the shoe. Currently Bangladesh can make only wooden last or have to import plastic lasts from China and India which takes many days. †¢By October 201 0 we will have over 60 different designs from Europe with a capacity to make 4000 outsoles every day.OUR PRODUCTS: Shoes (Gents, Ladies, Kids), Bags (Laptop, Executive), Wallets, Belts, Gift Items (Key Ring, Mobile Holder, Passport Holder, Card Holder, Diary Cover, Band, Cigerate Case, Lagguage Tag ) & Leather Accessories MANUFACTURING CAPACITY Fortuna has established a state of the art shoe manufacturing plant with a capacity to produce 6000 pairs of shoes per day currently. We also have a leather bag and crafts factory that can product about 300-500 bags and wallets a day within the same facility.We can use leather, canvas and other types of materials. PRODUCTION TEAM We have 7 Chinese technicians working at the factory for the production. We have a total of our factory manager Mr. Li has over 16 years of experience in shoe marketing. For each section we have a Chinese technician overlooking the production and to ensure quality. In total we have 7 and there are many more who are g oing to join us once the expansion is complete. SAMPLE ROOM & DESIGN We have our design team consisting of an American fashion designer and three Chinese pattern makers.With over 10 years of experience in design and pattern, we ensure accurate and proper samples for both sampling making and production. We can offer our own collection or you can send us your designs, & patterns which we can make samples. MACHINERY Every stage of the production of the leather goods are carried out using state of the art machines that have been brought from Span, Italy and China. In the following page, you will see a list of the machinery that we currently have and are bringing. Fortuna Shoes Ltd www. fortunabd. com

The outsourcing of the Canon Europe

The outsourcing of the Canon Rupee's finance and accounting management to Accentuate Total words: 2772 Contents l. Introduction In 2006, the Canon Europe decided to outsource its finance and accounting business to the Accentuate consulting company. As a well-known imaging solution company, Canon Europe confronted with fierce competition in 2006. Although Canon Europe is a subsidiary of Canon Inc. Of Japan, the company contributes about one-third of Canon Inc. ‘s worldwide sales revenue.At the initial stage of transforming, to focus on those activities which are significant to its competitive positioning, the executive of Canon Europe determined to establish a shared-service center to centralize the company's finance operations. After a series of testing and analysis, Canon Europe found out that cooperating with the right outsourcing partner is the only way to achieve greater effectiveness. This measure not only can be used to reduce costs of their finance processes and improve the efficiency of them, but also to create powerful differentiating relationships with supplier.After the careful review of the proposals of all the candidates of vendors, Canon Europe finally decide outsource the finance and accounting business operation to Accentuate. The contract duration is seven years, and Accentuate provided Canon Europe with a range of finance processes through the management of the Accentuate Delivery Center in Prague. II. Outsourcing Project Overview By the reason of Cannon Europe was constantly confronted with increased completion and tighter, the executives of Canon Europe decided to create a powerful, differentiating relationships with suppliers by improving finance processes to reduce he costs.They also determined to improve the finance and accounting, like ordering from approved suppliers using standardized purchase orders, could increase their compliance . Initially, the executives thought that centralizing the company's finance operations would be th e right way to achieve the goals which were mentioned above. But by 2006, they found out that the only way to further savings and greater process effectiveness is through outsourcing. In the autumn of 2006, Accentuate submitted a proposal to Canon Europe that included significant details about its research on high performance.Subsequently, Canon Europe executives recognized Accentuates capabilities are relevant to their company's own strategic direction, and they also initiatives to achieve world-class finance operations, following detailed conversations with Accentuate leaders, the executives finally decided to outsource the company's European shared-services operation to Accentuate. Canon Europe signed a seven-year business process outsourcing contract with Accentuate, focusing on finance and accounting.Managed through the Accentuate Delivery Center in Prague, Accentuate provides Canon Europe with a range of finance recesses, including accounts payable, cash posting and fixed asse ts administration, as well as travel expense processing. Services are provided in 12 languages to Canon Europe businesses in 14 European countries. Ill. Client Perspective The experience of client Canon Europe had a good experience in this whole outsourcing process. Accentuate helped Canon achieve the objectives because running finance and accounting back offices is teacher business of them.Accentuate were able to deploy their economies of scale, and their expertise and process focused to help Canon achieve world-class performance. In fact, within the outsourcing activities, the Canon Europe reached the goal of improving their productivity baby percent in three years. Sourcing model The model that Canon Europe used is sole supplier model, which means Accentuate provides the entire finance accounting service to them. To the Canon Europe, the outsourcing model they chose is appropriate.Outsourcing finance and accounting presents a series of unique challenges that require deep expertis e and sophisticated toolkits. Furthermore, the vendor corporations need the right resources, innovation and talent to positively impact their business. The main benefit of this model is the sole accountability of the supplier, which makes the governance of the venture easier relative to other configuration models. Briefly speaking, it is a wise decision for Canon Europe outsourcing its whole finance and accounting process to an onshore vendor.Canon Europe selected a offspring outsourcing model to cooperate with Accentuate. According to the Decision-making matrix on outsourcing which was suggested by Hillocks (2002), the Canon Europe outsourced their â€Å"Qualifiers†, which means the organization outsourced their finance and accounting department-?the radical activity for business operations, but do not contribute to the company's competitive positioning in a major way. Strengths and weaknesses The company intended to invest more in their core competitiveness such aspirator m arketing, customer service and looking after their channel partners.Therefore they are realistic in paying vendors, and recognized back office administration as a secondary activity and do not wish to invest in back office innovations. Secondly, â€Å"thereat a number of strength that Canon has realized through the relationship with Accentuate. â€Å", said by Chris Poppa(Accentuate Senior Executive). For instance, this outsourcing activity increased visibility and transparency on the finance processes, more responsive service from the Prague Deliver Centre improved management control through the formal discipline.And finally, Canon Europe can focus on their core business and not worry about the back-office processes. The Canon Rupee's outsourcing weakness lies in that they are a large company, this fact results to the difficulties when they selected vendors. There are so many factors they need to consider, for instance, the reputation, the capability of handle massive ATA and the technology innovations of the suppliers. The organization's own characters decide that the number of vendors they can choose from is limited, and it due to the cost controlling becomes even more difficulty.Retained capabilities The capabilities that developed by Canon Europe through the outsourcing activities are as following: First, relationship building. Creating a powerful, differentiating relationship with supplier is one of the aims of Canon Europe. Actually,building a relationship involves helping users understand developmental of finance and accounting for the business ND the improvement of productivity, helping users and financialexpertscollaborate, and ensuring users' ownership and satisfactions. The second capability is informed buying.Generally, this capability related to the challenge of managing the finance and accounting outsourcing strategy in a way that meets the interests,priorities, and goals of the business. For example, the transition from a shared-services mode l to the Accentuate Delivery Center in Prague was completed in only four months, furthermore, there was no reengineering needed and all finance activities were quickly stabilized. Thirdly, to protect the current and future contractual position of the firm, Canon Europe also had the contract monitoring capability.It is important to note that the contract monitor ensures that the business position is contractually protected at all times while the contract facilitator is mainly involved in the day-to-day operational 1 . Furthermore, as a contract monitor, Canon Europe needs to ensure that their business position is contractually protected at all the timely 2. Risks in outsourcing deal The Canon Europe also met several risks. First of all, considering that Canon Europe ND Accentuate are both influenced organizations in the world, they both have the differentiations culture.Provided that during the process of outsourcing, both parts have limited opportunities for interactions, hence it w ill cause misunderstandings and poor change management controls 3. The structural risk may also exist in the process of the duration of outsourcing. Structural risk refers to the danger that the relationship between clients and suppliers may not work as expected. Whatever, transaction preprocessing insurance claims processing are happily easy to monitor using preciseness's to measure their quality 5.Therefore these activities present low structuralism. Lastly, if an organization decides to outsource some business which includes sensitive data, then a carefully managed outsourcing contract may be preferable. This is because large established clients are probably more careful about protecting their reputation. Expected value Within Canon Rupee's new finance and accounting outsourcing environment, there is now greater assurance that activities are being executed effectively with maximum efficiency, and that productivity and continuous improvement are daily priorities.Such advancements demonstrate why the goal to improve productivity within the outsourced activities by 25 percent in three years is well within reach. To sum up the foregoing, the business achieving performance continually. To keep the relationship between Canon Europe and Accentuate getting better is also the value that this outsourcing activity brought. Actually, Canon Europe paid careful attention to the levels of relationship competency of the supplier, without they wish to maintain a close long-traineeships.Whatever, they found out that Accentuate has the ability to support the future changes in their business direction, and the needs of their innovations the supplier, so the long-term relationship would be a potential value they wish to obtain. ‘V. Supplier Perspective Good pick for supplier From the perspective of Accentuate, this contract was a good pick undoubtedly. First and for most, Accentuate built the partnership with Canon through this outsourcing process, this laid the foundatio n of theorization's of strategic partner in the future. Actually, in 2010, Canon enters $9. Ban to launch in collaboration withAccentuate to deliver customized information and media management solutions for large European organizations. Given these facts, we can make a conclusion of both parts already built good relinquishment's the finance and accounting outsourcing process. Advantages and disadvantages The vendor selected in this outsourcing case possessed plenty of advantages. First of all, finance and accounting (F) was one of the first processes that Accentuate start to outsource, henceforward have more than 15 years operational experience in Finance and Accounting business process outsourcing.Secondly, Accentuate was also en of the best consultant companies in that time, which means they had better reputation and lower risk than other companies. Last but not least, Accentuate has their own R teams, which maximize the efficiency and increase the possibilities of reaching the go al successfully. While outsourcing, three technology innovations of Accentuate play an important role. For example,the first of these is an Accentuate- developed self-service portal that is updated daily to help Canon Rupee's suppliers control, access and monitor invoicing and payment activities.As for the disadvantages, one of them is the technology solutions growth in Accentuate is much slower than consultancy roles in the fierce competition of the consultant industry. Therefore, once Canon encountered some technique problems in the outsourcing process, Accentuate may not provide powerful supports to them efficiently. Risks to vendors Like most of devotedness, Accentuate also had risks in this outsourcing process. One of them is reputation loss, it would happen as the venture failed.No matter what the real reason is, the supplier always should take the responsibility for the failure first. Another risk is the security of techniques and intellectual property. Elementally repertory rights are also one of major concerns to both the client and the supplier 19. Thus, companies should be particularly careful, because the absence of suitable contractual safeguards can put at risk the firms' rights to its own intellectual property. For example, the development and the application of Accentuates technology innovations are belong to the core competence of the organization.And the Accentuate-developed self-service portal also has key function to the completeness of the whole outsourcing project. Expected value As an outstanding consulting company, Accentuate expects not only to manage the entire successfully, but also to develop the partnership with the Canon Europe. Cooperating with some well-known companies successfully, like Canon, will expand the influence of itself. Furthermore, building the partnership with those companies will also bring plenty of opportunities to the future development to Accentuate.Hillocks suggests that enterprise partnership's involves risk- reward and Joint ownership arrangements, offers promising way to leverage cost and quality gains as well as knowledgeableness and exploitation. V. Recommendations Safeguard of client's position To mitigate the risk that Canon Europe may face, the organization interacted on a daily basis with Individual Accentuate teams (one for each process such as accounts payable and cash posting).Besides, to increase the visibility of the clients, the Accentuate Planning and Control enables management and process owners to capture and track critical path activities and issues in real time. The extraction of value for supplier For the supplier, provided atone of their targets is obtaining extraction of value from the contract, then the following factors are important: firstly, Accentuate should ensure they provided the desired services according to the contract.Secondly, manage to protect the safety of the sensitive data, like ensure the data to be used in appropriate ways, and periodically check that authorized personnel are following designated procedures. Win-win situation As the contract manager of insubstantial public sector agency noted â€Å"Suppliers have to make a reasonableness's to stay in business. You don't want them to lose moneybags the worse their business gets, the worse your business gets. â€Å"Theodosius uncovers that both parts in the outsourcing process are interest- elated.Creating a win-win situation's the client receives increased value- adding services and disruptive generates better revenues and obtaining more opportunities. When Accentuate completed the outsourcing project, the Canon Rupee's employees were free from time-consuming finance transactional tasks, and they are now able to focus on strategic activities to add value to the businesses. Improvement or changes In the next five years, the organizations recognize back office administration as a secondary activity and do not wish to invest in back office innovations, whereby the equines proc ess outsourcing will overshadow IT outsourcing.The clients should invest much more in contract value due to the contract management is a major determinant of outsourcing successes. Second, to avoid the outsourcing failure, the thing that Canon Europe should considerately suppliers other than sole supplier model, as a large company, the outsourcing process of Canon Europe would be more complex than others, therefore continue with only one vendor would carry high amount of risk. In the future, selective sourcing with multiple suppliers will remain the dominant trend.

Case Study of Eli Lilly&Company Example | Topics and Well Written Essays - 1000 words

Of Eli Lilly&Company - Case Study Example An aging population and the introduction of new products create new opportunities for the firm in the future. New markets in Asia and Africa also present new opportunities for these drug companies (David, 2011). Pharmaceutical sales globally are set to increase in the region between 5 to 7 percent in 2011 to the way over $880 billion, majorly driven by the expected growth in the developing markets (David, 2011). China’s sales alone are expected to grow 25- 27 percent, showing an increase in the middle class, growing standards of living, and grown government healthcare funding. Bio tech companies have over the years shown a robust revenue growth, albeit from a way much smaller base. Purchasing the bio tech firms will increase their projected sales by between 3 – 5 percent (David, 2011). Another reason as to why it is important for Eli Lilly to purchase bio tech firms is; the discovery and development of drug usually takes a number of years to finish, and could cost way above $500 million, with a no guarantee that there is eventual approval in the market. When a drug becomes registered and gets a patent, it becomes protected against the same or generic drugs for 5- 15 years (David, 2011). Due to this, loss of the patent protection can greatly affect the firm’s sales and earnings. Acquiring biotechnology drugs companies is an attractive route. Lily should purchase this biotechnology drug companies since it will be essential in the pharmaceutical industry in the long run. Biotech companies have continued to experience good revenue growth, and by purchasing them; lily would become assured of continued profits in the industry (David, 2011). The best way that lily can enter the global market is by introducing a new product in the market. The top three drugs of Eli Lily; Zypera, Cymbalta, and Humalog have patent expiration by 2013 (David, 2011). The

Film analysis Movie Review Example | Topics and Well Written Essays - 750 words

Film analysis - Movie Review Example Only a few religious groups and NGOs in the world lifted a finger to end the violent deaths. This fact alone made Hotel Rwanda a significant movie (Gillespie, 2004). Discussion The origin of the 1994 conflict was the assassination of Rwanda’s Hutu president; Juvenal Habyarimana. The Hutus claimed that it was the Tutsi who shot the president’s jet from the sky. Immediately, the militia and the Hutu army systematically started butchering the minority Tutsi. Following the Hutu extremists massacring the Tutsi population, Paul Rusesabagina, a hotel manager, who was also a Hutu helped save the lives of his family and friends and those of over a thousand refugees. Paul gathered his neighbors and family into their cars and took off to the hotel. He put his own life at risk for the next hundred days by protecting not only his children and wife but also other refugees who were of the Tutsi descents and a genocide mark. Throughout this period, Paul bribed several senior Hutu army functionaries with gifts and money, bluffed and blackmailed them in order to have his hotel protected (Gillespie, 2004). According to this movie, outsiders did not mediate, just because Rwandans were Africans. Racism contributed to outsider’s hesitance to become involved. ... The message is that never again shall this be allowed to take place in Rwanda or any other part of the world. As much as no one would want to experience such an ordeal for a second time, it would be utter naivety to assume that such barbarity is not likely to happen again somewhere in the world (Gillespie, 2004). Hotel Rwanda goes further to show that even in the middle of this crisis and brutality, some people have a heart, and they still care. This is another significant part of this film. Paul Rusesabagina was one of the few people who indeed cared. Paul was the manager of a four-star establishment in Kigali, The Hotel Des Milles Collines (Gillespie, 2004). The man struggled to save people’s lives, and he took too many risks. Paul Rusesabagina is the film’s hero and a favorite character for many viewers. The relationship between Paul and his wife kept the movie grounded. In the beginning of the film, Paul’s intentions were far from selfless. He was more concer ned with grooming favor with the powerful people than helping his fellow man. However, when the massacring began, he did not blink to offer his help. He used his associations with the people in power to protect Hutu and Tutsi refugees. Paul eventually sheltered approximately 1,286 refugees in his hotel. This was such an extraordinary feat by Paul. He made it possible mainly because of his wit, bravery influence, and intelligence (Gillespie, 2004) The envenomed UN colonel was another heroic figure in this movie. His duty was to watch the massacre without intervening. Other heroic figures were a Red Cross worker who was forced to watch the children she was trying to rescue being put to death, a lot of anonymous Catholic nuns and priests, and a young news

Analyze the advantages and disadvantages of in corporating a Essay

Analyze the advantages and disadvantages of in corporating a business., and Concept of Limited Liability - Essay Example The reason that corporations are able to offer limited liability is because a corporation is considered a separate legal entity (Weygand & Kieso & Kimmel, 2002). Choosing the corporation over other types of business structures has other advantages. The corporation is the best business structure for entrepreneurs that are looking to raise capital. The way that the corporation allows its owners to raise large sums of capital in shorts amounts of time is through the sale of common stocks. In order for a corporation to sell common stocks it must become a public corporation registered in the Securities and Exchange Commission (SEC). Once a corporation becomes public its common stocks become a very liquid asset that is traded in open markets such as the New York Stock Exchange (NYSE) or in the over the counter market known as NASDAQ. Choosing the corporate form can also help managers obtain better benefits from governmental institutions in the form of incentives. One of the main disadvanta ges of the corporate form is double taxation. References Allbusiness.com (2011). Advantages and Disadvantages of Owning a Corporation. Retrieved June 28, 2011 from http://www.allbusiness.com/business-planning/business-structures-corporations/686-1.html Weygandt, J., Kieso, D., Kimmel (2002). Accounting Principles (6th ed.).

The compositions of Jelly Roll Morton 1923- 1941 Essay

The compositions of Jelly Roll Morton 1923- 1941 - Essay Example The compositions were original and contained many thematic structures. Examples of his popular compositions included â€Å"Wolverine Blues† and â€Å"Alabama Bound†. The characteristics of the musician’s individualistic styles also included an ensemble of melody, harmonic support, and rhythmic punctuations which all gave a sense collectively operating multiple elements. The collective style was the characteristic of most of the traditional jazz pieces in New Orleans. His composition was also influenced by â€Å"traditional usage of break†. This is a pause made before returning to the melodic part of a piece. His style was similar to barrelhouse. His style was unique, unlike other jazz pianists he used his right thumb to play the melody part of musical piece. He created harmony with other right hand fingers. This style produced an â€Å"out-of-tune† sound unlike other traditional pieces in New Orleans. His other unique individual stylistic characteri stics included the use of major and minor sixths in bass. With his unique characteristics, he claimed to be the innovator of jazz music. Morton was among the most talented composers in New Orleans. He improved the New Orleans Jazz by combining parts of his invented solos. He was an outstanding piano soloist. He had the ability to use the keyboard to create all the sounds in a band. He was also capable of moving rhythms regardless of the rigidity of ragtime to make them more flexible and exciting. His creative musical ideas were portrayed in his compositions.

Strategic Management Coursework Example | Topics and Well Written Essays - 1750 words

Strategic Management - Coursework Example The practitioners are described as blind men and the strategy is labeled as elephant (Adrian, 2000, p.92). The reason behind the labeling is due to complexity of completely understanding strategy. Subsequently, the authors stated that field can be fragmented in to 10 schools of judgments components. Moreover, it is believed that these 10 components help to create virtual vision of strategic beast. According to Volberda and Elfring, school of thought provides vivid explanation about variety of thought of particular examiners which has been preserved and crystallized. Additionally, it is understood as institutionalized paradigm (Armstrong, 2002, p.28). According to Mintzberg, strategy develops over a period of time as meanings accommodate and collide with varying truth. Consequently, one might start and conclude in certain position. Furthermore, this can be achieved by cautious crafted plan. Many other authors along with Henry Mintzberg became the advocate of devil in strategy model. H enry Mintzberg claimed that human beings are not capable enough to comprehend, analyze and understand the job of strategic assessments. Therefore, it is believed that execution of effective strategy is required to be formulated as synthesis and intuitive practices. In the words of Henry Mintzberg, the process of strategic planning is been elaboration, articulation and programming of strategies. First of all, it is vital to know the meaning of strategic management theory.

Epicurus believed that death should be nothing to us. Describe and Essay

Epicurus believed that death should be nothing to us. Describe and critically assess his principle argument for this conclusion - Essay Example Unfortunately, we can become acquainted only with small parts of his works and some letters,  which reached our times. All the fine points of  Epicureanism can be learned from the works of his followers and critics. Nevertheless, the philosophy of the thinker is valuable and worth-discussing as it presents very interesting ideas about life and death, pleasure and pain, and teaches us how to avoid the fear of death that prevents people from enjoying life. Epicurus had very interesting view on philosophy. He stated that the aim of this science was to reach the pleasant, calm life, absolute harmony without fear and hurt, full-fledged life among true friends. According to the philosopher, delight and hurt define what is good and bad, while death represents the end of everything, both the body and the spirit and that is why humans should not be afraid of it (Bakalis, 2005). The philosopher did not believe that any supreme forces can control human’s life and punish humans. According to his materialistic point of view, our world is founded on the atoms’ behavior and represents eternal system (Panicha, 1967). Epicurus considered the science of philosophy to be very helpful for people in their attempts to make their life more pleasant. The philosophy can help get rid of troubles that make our life poorer. One of the troubles that prevent us from enjoying our life is the fear of death. According to Epicurus, this fear spoils our life and in order to get rid of it, it is necessary we should understand what death really is. In order not to suffer people must feel safe. Here Epicurus is talking about the value of justice. According to the philosopher, only justice can eliminate harm and suffering completely. The philosopher talks about the justice system as about an agreement we sign with each other people make with each other to guarantee our safety. Get used to believing that death is nothing to us. For all good and bad consists in sense experience,

Mastering the three world of information system Case Study

Mastering the three world of information system - Case Study Example When an organization has established its data execution plan, it should proceed to communicate the same to various departments. Network IT comes in handy because it enables the organization to organize its communication channels and messages in order to interact with all the stakeholders like the customers. It is practical for corporates to compile an inventory of all their data before they take any significant step that pertains to the inventory. Any communication or interaction about the data so collected must use certain network infrastructure that will enable the organization to convey information effectively and efficiently. After effective communication with all the clients and stakeholders, an organization can then undertake the fundamental business process in its Enterprise IT. For this reason, all the categories of IT are critical for any organization that plans to succeed in the modern world of technological

Financial Systems and Auditing Essay Example | Topics and Well Written Essays - 1500 words

Financial Systems and Auditing - Essay Example The auditor's responsibility is to form and express an opinion on the company's financial statements, while the entity's management is responsible for the preparation and presentation of financial statements. Audit in general may include the entire examination of the unit's organization, the system as well as the function including the evaluation if the audit complied with significant laws, its rules and regulations. The audit must also be in compliance to the applicable policies of University, there should be internal controls' adequacy and the operations' efficiency and its effectiveness. The focus of the audit is to determine the adequacy of procedures and the company's internal control. The adequacy in procedures is indeed a great help for the purpose of ensuring the system's objectives, the function of the company and to achieve the unit's effectiveness and efficiency. The adequacy of control is also preventing the outcome of occurrence and therefore unwanted. The available financial records in an audit are audit statements, bond issues, budget, the annual comprehensive financial reports and other financial reports. The audit statements should be selective in terms of the statement's type, not just only with the objects of specific schema where the company operates but the options must be broad in terms of the use of auditing and the consideration with the options of related actions. The audit statement must be for users' selection for the purpose of tracking several statements. Bond issues maybe through underwriting which is usually the common process. The underwriting of bonds includes one or more securities of firms and banks forming the syndicate buying the bonds' entire issue coming from the issuer then reselling to the investors. The bonds of government are said to be auctioned.Another record of the company that needs to be audited is the budget. Budget is the detailed plan, expressed in quantitative terms that specify how resources will be acquired and used during a specified period of time. Budget should be audited in order to find the most profitable direction which the operations can take and in order for the company to develop in detail the balanced and coordinated program in direction and to assist in controlling the operations in the execution of the said programs. Budget must have the complete support of top management and it must be realistic and the goals must also be attainable. The Financial Report is the statutory basis that must be prepared for audit purposes wherein this can be meeting the requirements of state finance law in order to present fairly the results for computing and certifying the Stabilization Fund' balance and the fund for Tax Reduction to report and disclose the aspects pertaining to the financial performance. The importance of other financial r

Gestational Diabetes Essay Example for Free

Gestational Diabetes Essay Gestational Diabetes is high blood sugar (diabetes) that starts or is first diagnosed during pregnancy. It is a condition in which women without previously diagnosed diabetes exhibit high blood glucose levels during pregnancy, especially during third trimester. There is still the question whether the condition is natural during pregnancy (Serlin Lash 2009). Causes, Incidence, and Risk Factors Pregnancy hormones can block insulin from doing its job. When this happens, glucose levels may increase in a pregnant women’s blood. You are at greater risk for gestational diabetes if you: are older than 25 when you are pregnant, have family history of diabetes, gave birth to a baby that weighed more than 9 pounds or had a birth defect, have high blood pressure, have too much amniotic fluid, have had an unexplained miscarriage or stillbirth, or were overweight before the pregnancy (Benjamin Pridijan 2010). Symptoms Usually there are no symptoms, or the symptoms are mild and not life threatening to the pregnant woman. The blood sugar (glucose) level usually returns to normal after delivery. Symptoms may include: blurred vision, fatigue, frequent infections, including those in the bladder, vagina, and skin, increased thirst, increased urination, nausea and vomiting, and weight loss despite increased appetite (Benjamin Pridijan 2010). Signs and Tests Gestational diabetes usually starts halfway through the pregnancy. All pregnant women should receive an oral glucose tolerance test between the 24th and 28th week of pregnancy to screen for the condition. Women who have risk factors for gestational diabetes may have this test earlier in the pregnancy (Serlin Lash 2009). Once you are diagnosed with gestational diabetes, you can see how well you are doing by testing your glucose level at home. The most common way involves pricking your finger and putting a drop of blood on a machine that will give you a glucose reading (Serlin Lash 2009). Treatment The goals of treatment are to keep blood sugar (glucose) levels within normal limits during pregnancy, and to make sure that the growing baby is healthy (Cohen-Almagor R. 2000). Watching the baby The health care provider should closely check both mother and baby throughout the pregnancy. Fetal monitoring will check the size and health of the fetus. A nonstress test is a very simple, painless test for the mother and baby. A machine that hears and displays the baby’s heartbeat (electronic fetal monitor) is placed the the mother’s abdomen. The health care provider can compare the pattern of the baby’s heartbeat to movements and find out whether the baby is doing well (Cohen-Almagor R. 2000). Diet and Exercise The best way to improve the diet during pregnancy is by eating healthy foods. The expectant mother should talk to her doctor or dietitian if vegetarian or on a special diet. In general, when diagnosed with gestational diabetes the diet should be moderate in fat and protein, provide carbohydrates through foods that include fruits, vegetables, and complex carbohydrates such as bread, cereal, pasta, rice. Foods that contain a lot of sugar, such as soft drinks, fruit juices and pastries should be avoided. If managing the diet does not control blood sugar levels, then the physician may prescribe diabetes medicine by mouth or insulin therapy (American Diabetes Association 2008). Prognosis Most women with gestational diabetes are able to control their blood sugar and avoid harm to themselves or their baby. Pregnant women with gestational diabetes tend to have larger babies at birth. This can increase the chance of problems at the time of delivery, including: birth injury (trauma) because of the baby’s large size, delivery by c-section. The baby is more likely to have periods of low blood sugar (hypoglycemia) during the first few days of life. Mothers with gestational diabetes have an increased risk for high blood pressure during pregnancy. There is a slightly increased risk of the baby dying when the mother has untreated gestational diabetes, controlling blood sugar levels reduces this risk (Serlin Lash 2009). High blood glucose levels often go back to normal after delivery. However, women with gestational diabetes should be watched closely after giving birth and at regular doctor’s appointments to screen for signs of diabetes. Many women with gestational diabetes develop diabetes within 5-10 years after delivery (Serlin Lash 2009). Prevention Beginning prenatal care early and having regular prenatal visits helps improve the health of expectant mother and her baby. Having prenatal screening at 24-28 weeks into the pregnancy will help detect gestational diabetes early. If overweight, decreasing BMI to a normal range before getting pregnant will decrease the risks of developing gestational diabetes (Benjamin Pridijan 2010).

George and Marthas Essay Example for Free

George and Marthas Essay The very title of Edward Albees Whos afraid of Virginia Woolf? has immediate connotations as to the relationship between the two main characters of the play, George and Martha. The well known nursery rhyme in fact goes, Whos afraid of the big bad wolf? As we find out in further reading of the play, the big bad wolf is obviously supposed to be seen as Martha, and the victim is George, her long suffering husband. However, in hindsight, both characters suffer just as much as each other. The title of Act one is Fun and Games. This proves to be slightly ironic as the games Martha and George play, mind and verbal matches, do not seem at all fun, but appear as more of a power struggle. Apparent simple requests from Martha become games for both her and Martha to play. Martha says, Why dont you want to kiss me? whereupon George replies, Well, dear, if I kissed you Id get all excited As one critic of the play wrote, They (George and Martha) club each other on the head with gleeful scorn and leave huge patches of scorched earth. Emotions from both George and Martha become integrated into an ongoing power struggle, and Martha dwells in Georges anger as she likes to see the stirred up effect she has on him. As the night wears on, more alcohol is consumed and the clearer it becomes that it is not blood running through Martha and Georges veins, but booze, spite, nicotine and fear. When Martha first rants about a Bette Davis film that she quotes from, Hey, wheres that from? What a dump, it seems that George almost ignores her. Marthat ahs already appeared as the stronger character in the play, but in retrospect, she relies an George for a great many things, such as the name of the film that Bette Davis was in, and the name of the professor coming to have drinks. Both characters appear to totally confront one another. Martha, according to George, brays, and George shows a passive display of apathy. However, this is not merely strength versus weakness due to Marthas obvious reliance on George. In Martha and Georges relationship, Martha firstly behaves like a mother towards George, saying, Cmon over here and give Mommy a big sloppy kiss. She then acts more childlike, with (imitating a child), Im firsty. It is as though Martha cannot decide as to whether she is the controlling mother or the child who needs protecting in their relationship. The action of this Act takes place in George and Marthas cosy yet cluttered home. In an outline, Martha is furious that George, an academic, hasnt advanced at the college where her father is President, that is, George hasnt become President himself. The fact that George didnt even fight during the War, but stayed in the History Department at the college, makes George and Martha doubt his manhood all the more. In a sense, George almost feels below Marthas father. Understandably so, as Martha calls him a flop and continues to praise her father. George and Nicks (the slightly self contained younger guest) chosen departments in the college are again an example of total contrast in the play. George appears to be bogged down in his department and not going anywhere academically or in his career. He is almost a relic of the past himself. Nick, however, is at the forefront of new discoveries and is also young, handsome and extremely successful. This is the type of man whom Martha initially wanted to marry, yet the type of man to whom George could not fit the bill. George is therefore understandable threatened by Nick and his young, liberal way of thinking. George pretends to shoot Martha in another of their games, but this is almost the opposite to the restrained George we are used to seeing. Laughter and arguments between the characters of Martha and George demonstrate to us the dialectic of love and hate in Act one. When Martha demands a kiss from George, a display of affection to his own wife, George knocks it back and rejects her. The fluctuation in their relationship demonstrates that hating each other hasnt precluded form simultaneously loving and needing one another. Illusion appears to be a very important part of the play. George and Martha both had an illusion of what life would be like when they got married; they saw George becoming president of the college and living a happy married life under its roof. Clearly this did not happen, and both feel somewhat bitter for it. Honey and Nick also appear almost as an illusion of a happy marriage, so it seems. They seem to slip into the background in that they both pretend not to notice George and Marthas arguments and laugh at things that they dont particularly find funny. Another example of an illusion is that of Marthas and Georges apparent son. Martha is always very keen to talk of him whereas George is not so, almost closing down the subject. We never actually see the son in Act One and there is even confusion between the two as to when his birthday is. The supposed perfection of the boy, blonde hair and blue eyes, and the fact that George refers states, Dont bring up the bit about the boy, depersonalises and deludes his actual existence. This is obviously a particularly sore point of conversation between George and Martha, as it results in a number of heated arguments. Martha and George constantly hurl abusive and hurtful words at each other, as though throwing knives. In striking out at those closest to them, that is each other, they represent the typical dysfunctional couple. However, in doing so the romantic notion of love keeps their relationship almost together. Both saw each other as the way to a new, perfect way of life yet the fantasy was not fulfilled, and in verbally abusing each other, they take the blame from themselves and place it on each other. Albee has captured perfectly the way two completely different people can come together and the dramatic consequences it can have on each other, not always in bringing out the negative.

destination marketing plan

destination marketing plan 1. Background (270) China has become one of the worlds most important tourist destinations since China adopted its open door policy in 1978. And the self-financed international leisure travel has been made possible since the early-1990s. Chinese outbound travel grows fast after that and jumped to 31 million by 2005 (Breakey, Ding Lee 2008). The current growth and future predictions of outbound travel from China had impacts on global travel for numerous countries, including Australia. Whilst North Queensland (QLD) region has been one of the fastest growing tourist destinations for both domestic and international travel markets and the industry environment has been recognized as a dynamic business system subject to the influences of global circumstances, government and business priorities, changing communities and market trends. In recent years, international marketing has become an important issue in tourism industry. The Tourism White Paper, which was released by Australia Government in 2003, emphasize d the importance of international marketing. To ensure an effective and successful international campaign to attract international tourists, governments have invested significantly in international marketing. Funding for the improving the international marketing has averaged around $92 million per annum for Australian Tourist Commission over the past 5 years, and the Australian Government commits significant additional funds to tourism through the Department of Industry, Tourism and Resources regional development and business assistance programs (Tourism White Paper 2003, p: 4). In response to this travelling potential of China and the increasing competition of the tourism industry, this marketing plan developed to improve international marketing strategies and effectiveness, increase North Queenslands international competitiveness as a tourism destination and increase Chinese visitation across North Queensland. 2. Goal Setting _ Mission (47) This strategy is developed as a destination marketing plan aiming at attracting Chinese tourists to North Queensland. The plan is a market segment strategy that delivers on the vision and actions and provides marketing advice to tourism bodies across South East Asia. 3. Marketing Audit (1374) 3.1 North Queensland Tourism Audit In tourism industry, the comparative strengths or weaknesses for destination are the products, services and amenities available to the tourism visitor. It is therefore necessary to consider what range of products and services are currently available to visitors within the North Queensland region so that gaps can be identified and strategies developed to fill these gaps. The tourism audit process has been undertaken using a combination of sources including data of Tourism Research Australia as well as searches of tourism literature. 3.1.1 Accommodation Profile There is a wide range of accommodation available in the North Queensland including hotels, motels, backpacker/hostel, luxury, resorts and apartment accommodation, self-catering, caravan parks and camping grounds. Smits (2004) reported that almost 25% of all accommodation establishments in Australia are in Queensland and around 17% of Queenslands stock is held within Tropical North Queensland, with no less than 78% of this is located in either Cairns or Port Douglas. There are over 10,000 available guest rooms in North Queensland which vary from serviced apartments and short-term hire residential villas, as well as a limited complement of luxury resorts and several new luxury resorts currently under development. Serviced apartments and holiday flats and units are continued increase in room supply; however, the boost in available hotel rooms was not met by growth in room nights sold, which remained stable in 2007. Consequently, the room occupancy was declined by 3 percentage point in the year 2007. While the room occupancy for serviced apartments was falling, those kind of apartments were the only form of accommodation in Tropical North Queensland to have strong growth in room nights sold, with an increase of more than 5 percent. The average daily room rate for the Tropical North Queensland region remains above the Queensland average, ranging from $109.25 to $172.04. However, the occupancy rates of Tropical North Queensland in 2007 were below the rates of rest in Queensland. 3.1.2 Transport and Tours Like the accommodation, there are a number of varying and different types of transport and tour can be utilised through the North Queensland, which include coach, coach, varying water-based options and aviation. Major access to the area for international tourists is aviation services. The international seats to cairns downs 21 percent on last year with 9 percent average annual decline from 2004 to 2009. In the year 1985, the Cairns Airport has developed as an international airport based on the tourism attractions of Tropical North Queensland, which is the second most visited destination by international holiday visitors to Australia (Prideaux 1999). However, until now no direct international services are available between mainland China and North Queensland. Chinese visitors are presently required to either transfer flights at Hong Kong or transfer upon arrival to Sydney, with several hours of undesirable backtracking. Getting about Tropical North Queensland is easy, with varying mode of transport including rental cars, bus services, taxis, limousines, aircraft, boats and trains. Bus shuttle services are regularly available to pick up and set down travellers at most hotels and accommodation establishments. Besides, private transfer buses are offered in many hotels and motels. The Limousine Fleets is unique in North Queensland, with excellent service and sight seeing. Major Car Rental companies are represented at the airport and many additional rental companies have offices in Cairns and other major towns around North Queensland. 3.1.3 Attractions and Natural Resources Attractions and Natural Resources are an integral part of the tourism product for any destination, including North Queensland. There is a diverse range available for the tourist spread throughout the North Queensland, including the Cassowary Coast, the Tablelands, Cairns and surrounds, Port Douglas, Mossman, Daintree National Park, Cape Tribulation, and, of course, excursions to the Great Barrier Reef and World Heritage listed rainforests. These attractions provide a blend of activities such as the opportunity to relax and to do heaps of activities in spectacular natural settings as well, which encourage tourists to increase their length of stay or act as a motivation in drawing visitors to the region. The attractions are mainly based around the attributes including: World Heritage reef and leading reef experiences, Tropical splendour and climate, World Heritage rainforests, national parks and wildlife, Savannah, Tablelands/highlands, Islands, Luxury resorts and service, Local tropic al cuisine, Aboriginal and Torres Strait Island, which will be discussed later in this report. 3.1.4 Summary of Activities Following the audit of the tourism assets in North Queensland, it is identified that the region provides the following activities: 3.1.5 Visitor Information Centres Visitor Information Centres (VICs) is an important issue in the contemporary tourism industry which plays a significant role in the dissemination of information to visitors travelling within the local area. A key goal of tourism marketing is to encourage visitation by tourists to local operators, including accommodations, tours and attractions and to facilitate longers stays within the region. Fesenmaier (1994) stated that the tourist information center acts as one of the most important communication channels with which to modify travellers behaviour and to educate travellers about the benefits of visiting the state, and consequently attracts them to increase the number of days spent in the regions as well as the level of visitor expenditures. There are a number of significant VICs in major tourism areas throughout North Queensland such as Cairns, Cairns Beaches Palm Cove, Port Douglas Daintree, The Cairns Highlands, The Reef Tropical Islands, The Tropical Gulf Savannah, Mission B each The Great Green Way, Cooktown Cape York Peninsula, and Australias Tropical Rainforest that have large visitor volume. 3.2 China Outbound Tourism Overview 3.2.1 China: Outbound Tourism Trend and Visitors to North Queensland According to the research conducted by Graff and Hu (2008), with more than 13 billion people, at least 159 million people have an enough income level to afford travel abroad. China registered 28.85 million outbound travellers in 2004, 34 million in 2006 and 41 million in 2007 (CNTA 2007). According to the statistical analysis of Tourism Research Australia (2008), China is Australias fourth largest inbound market, with 356,428 visitors from China traveling Australia in 2008. Main purpose of Chinese visitors traveling Australia is holiday, visiting friends or relatives, business and education. In fact, China is forecast to be Australias largest source market by 2017 (DITR 2006), with almost one million expected arrivals by 2015 (TA 2006) and over two and a half million predicted for 2025 (DITR 2006). The top five destinations for Chinese passengers in 2001 were Asia, Europe, Americas, Oceania and Africa. Among them, there were 56,000 Chinese visitors traveled to North Queensland, accou nting for 7% of international visitors to the region (Tropical North Queensland Regional Update 2007). New Zealand, Japan, UK, USA, China and Europe account for 86 percent of international visitors to North Queensland. In contrast to the decline in Japanese visitors to North Queensland, there was a significant increase in visitors from China traveling North Queensland, up 30 percent trend, from 2006 to 2007. 3.2.2 The New Holiday System from 2008 The School vacations take place around winter, 4 weeks in February, and in summer, July and August. From May 2008, new public holidays were introduced. Following the list of new holiday system from 2008: 3.3 International Promotion Tourism Tropical North Queensland (TTNQ) and Tourism Queensland (TQ), in partnership with the local tourism industry, are currently responsible and undertake marketing activities for Tropical North Queensland (TNQ). Tourism Australia (TA) is seen as the key players in international marketing, it is important that TQ, TTNQ and tourism operators contribute to the promotion of the destination in Chinese tourism market. The international marketing activities are focused on the major agencies in Beijing, Shanghai and Guangzhou and marketing aspects including the development of a unique brand based on nature and wildlife; advertising on television and print, online campaigns, television programme and film such as The Australia. The media in China is not fully privatised and is usually controlled by government. All legal television, radios and new agencies are owned by state and controlled by government. The internet usage has been booming in the past decade. The internet content is under a high degree of censorship and restriction from government. The main internet portals in China are sina.com, sohu.com, 163.com, online.sh.cn, tom.com and 21cn.com. 4. SWOT Analysis (534) The following situational (SWOT) analysis is a summary of the perceived Strengths, Weaknesses, Opportunities and Threats of the North Queensland. McDonald (2002) argued that a SWOT analysis is a useful way to organize the major findings since as provides an opportunity to impartially assess the competing business environment. It is important to clearly identify these elements since they formulate the platform for the marketing strategies to be achieved based on equipped with the regions capabilities relating to the market. Key Discussions in SWOT North Queensland has diverse landscape and unique World Heritage Areas including the strengths of a sense of security, sightseeing opportunities, beautiful beaches, and opportunities to visit the Reef, adventure opportunities, the option of seclusion, rainforests, and untouched natural environment. Moreover, internationally recognized icon the Great Barrier Reef, world Heritage listed, enjoys a strong reputation in China and excellent word-of-mouth, which is important factor in Chinese decision-making. International Competitors: Regarding with Chinese target market, the major competitors of Australia are European Union and America, which representing western culture like Australia. The official count of Chinese traveling to Europe from the China National Tourism Administration (CNTA) was 1.8 million in 2005, comparing only 0.25 million for Australia in the same year. USA is always the list of top ten destinations for Chinese, with the advent of a bilateral agreement signed between the US and China in 2007. Chinese visitors traveling to America can be mainly attributed to multi-culture society, diverse civilization as well as its good price of luxuries. However, the growing Chinese community in Australia, due to the increase of immigrants and international students, provides the opportunity for Visiting Friends and Relatives travel and helps to ensure Chinese visitors feel at ease in Australia. America is considered one of the favorite destinations for Chinese, regarded as its diversity culture and exciting nightlife as Ever Bright City. Graff and Hu (2008) pointed out in their report that Chinese visitors gain positive experience in Hawaii from such things as access to casinos, to luxury goods and to its exciting nightlife. Compared with America, Chinese people thought Australia as a destination with less exciting things. However, Australia is regarded as more safety than America and the positive image continues to grow. National Competitors: Sydney Opera House, the Great Barriers Reef, and the beaches of the Gold Coast are registered as the main attractions of Australia. Consequently, the Gold Coast is regarded as the main national competitors of North Queensland, considering its similarity of destinations with beaches, and both of them are thought as coastal tourism, which providing tourists with beaches, diving and surfing. Gold Coast offers Australia best theme parks, such as Dream World, Sea World and Movie World. In contrast, North Queensland has its strengths, offering more combinations of nature and wildlife. Opportunity: The aviation development of Cairns international airport increases the access, which means more opportunities. Threaten: Americas weakened currency against the dollar attracts more Chinese tourists, considering its lower price of the inclusive package as well as the good price of products shopping in America. The New holiday systems, which changed two long-haul holidays into short break, encourage Chinese people traveling closely to their home instead of outbound tourism. 5. Planning Assumptions (177) Whilst there are some external factors that beyond control, in this report a number of points have been identified disclosing any assumptions made. These are listed as following: There are no significant political conflict between China and Australia government. It is the fact that there has been a gradual liberalization of the travel market. However, the Chinese government still maintains a high degree of power in term of controlling over outbound travel by its citizens. The economic environment is favorable in China, no serious financial crisis in recent years. Australia is seen as a safe destination to travel to by Chinese tourists. There is no significant increase of Chinese dollar exchange rate against Australian dollar. The comfortable climate, stable politics, clean water and unique tropical resources are not changed duo to undesirable reasons such as climate change. The importance of the Chinese outbound travel market and the continued growth forecasts has not changed, with increasing attention focused on the characteristics and travel behavior of outbound Chinese tourists by government and academia. 6. Strategy Formulation (1656) Market Evaluation/Market Research Since Australia was the first western country to be granted Approved Destination Status (ADS) in 1999, the visitor numbers have been continued increase, consequently China entering the Top Five visitor source markets in 2004. Commonly travellers can be segmented by the two main purposes of travel which are official, business and leisure travel and three main markets including Seniors, Families and Young People (Du Dai 2005). 6.1 Leisure travel 6.1.1 Seniors The Seniors market accounts for about 15 percentage of the total population of China and growing in number. Since the retirement age of China is 60 for men, 55 for women, which is fairly early, seniors are still healthy and have time to travel, with good savings levels to finance their travel. This market segmentation is likely to traveling on inclusive packages and during the off-peak seasons due to their limited English and appreciated tour guides. Cooperation with travel agency in China is very important when marketing targeted in this segments. Travel Agency in China According to the survey conducted by Du and Dai (2005), more than 80 percent of Chinese outbound tourists travel Australia on inclusive packages during their long-haul holidays. By 2006, there had been more than 15300 travel agencies in China, among which 672 are permitted to handle outbound travel (CNTA 2007). Key issues: TNQ has been packaged with a number of different destinations including the Gold Coast, Brisbane, Sydney, Northern Territory and Melbourne. Based on the analysis above, North Queensland needs to continue to develop its packages and marketing to the Chinese travel agencies, considering the feature of Seniors market that they prefer traveling in group and are usually organized by travel agency. Besides, this age of Chinese is more likely to watching television program. It will be great if a television program or advertisement relating to North Queensland is announced during the period of their TV time, 8 to 10 oclock in the evening. Recalling in the year of 2003, there was a television program, Triumph in the Skies, contributes to the good reputation of Australia, especially Adelaide because of its nature beauty in the program. (http://en.wikipedia.org/wiki/Triumph_in_the_Skies) Furthermore, the Seniors market always subsidized or suggested by their children who want their parents to see the world. Achieving recognitions of their children is also helpful in attracting Seniors to North Queensland. Product: The Seniors group is usually interested in sightseeing, shopping (gifts for friends), meals, services, and amenities related to their home country. The product developed should concentrate on these aspects aiming at increasing satisfaction with North Queensland holiday; moreover, these factors should be promoted among marketing in Seniors. Pricing: The good price of package is vital in Senios market decision-making of destination. Since the major competitors within this group are Europe and North American, the price of the package tour would better lower than Europe and North Americans. Promotion: Key Brand/Positioning Message: 1) Gateway to one of the seven wonders and World Heritage-listed rainforest; 2) North Queensland offers a range of nature-based and soft-adventure holiday options, providing life-enhancing tropical moments; 3) Good price comparing to Europe and North America. Marketing Methods: Campaigns, Television Programs, Advertisement Promotion through travel agencies in China 6.1.2 Families Families market is the group with some high income families traveling abroad annually, or even twice a year. Du and Dai (2005) reported that family travel is growing and Southeast Asia such as Japan is a popular destination for family travel because of the good prices, close to home and convenient for shopping. The opportunity of North Queensland to this target market is to lifting the profile for shopping of luxury and business tourism combined to the key brand of North Queensland, considering the features of this target market. The new holiday system mentioned above should be taken into account since traveling with families during the holiday is considered a popular choice for spending time together and an educational experience for child as well. Shopping is one of the highlights of traveling abroad, since the prices of luxury of commodities are usually at least 20 to 30 per cent higher in the mainland compared to Hong Kong or Europe due to the high import tariffs and consumption taxes. Chinese consumers are generally price conscious and pretty likely to seek the lowest price when they consuming luxury goods. Graff and Hu (2008) pointed out that Europe is considered one of the favorite destinations for Chinese, regarded as a multi-culture society and diverse civilization, and of course its good price of luxuries contributing to the popularity among groups with high income. Shopping of luxury goods is an important aspect of Families market, especially the females. Since the price and variety of luxury price is hard to compete with Europe, the cooperation with Hong Kong makes the goal possible. North Queensland can promote the campaign of traveling package including North Queensland and Hong Kong. Firstly, most Chinese have to transfer from Hong Kong or Sydney, because there are not direct accesses from mainland China. If they are permitted to shopping for several days during their transfer, the inconvenience of lack of direct access is properly declined and more important, it increases the desirability of traveling North Queensland. While the males from Families group usually are successful business men, boosting the number of business events and providing business opportunities and views ill increase the pull factors of North Queensland, regarding to the males of Families group. Key Brand/Positioning Message: 1) Gateway to one of the seven wonders and World Heritage-listed rainforest; 2) North Queensland offers a range of nature-based and soft-adventure holiday options, providing life-enhancing tropical moments; 3) Luxury Shopping and Business events, opportunities and views. 6.1.3 Young People: The youth market, aged 25 to 35, is also on the rise. This segment may include students who go overseas during their summer holidays, honeymoon couples and others who travel overseers during their long-haul holidays. According to the research which conducted by Du and Dai (2005) analyses that this kind of group usually prefers adventure tourism and enjoys Free Independent Travel. Queensland offers significant opportunities for adventure tourism development and is Strategy has been developed. Queensland Adventure Tourism Action Plan 2008-2010 has been proposed aims to provide industry stakeholders, government and Tourism Queensland with a clear direction for the future development and marketing of the adventure tourism segment over the year 2008 to 2010. The product of adventure tourism in North Queensland is variety including Aviation (scenic/joy flights), Ballooning, Bungy Jumping, Scuba Diving and many more. By the late-1980s, Australia had become the number one honeymoon destinations in Japan and the position still remains until now (Australia-Japan Research Centre, 1992). And now China is forecast to be Australias largest source market by 2017 (DITR, 2006), the honeymoon tourism will be an great opportunity for North Queensland, considering its good reputation among the youth which recognized it as pure, natural and unpolluted destination. Since the word-of-mouth and social media are considered an important information source for the youth, they should be seen as the major sources when promoting North Queensland. Travel research consistently shows the importance of word-of-mouth (WOM) information sources in the process of destination selection, such as Murphy, Mascardo and Benckendorff (2007). The information from friends, relatives or other travelers will influence and determine consumer behavior. So it is important to increase the visitors satisfaction with North Queensland holiday. On the other hand, the promotion of travelers good experience can lift the perceptions of the North Queensland and aims to attract more visitors. The popular social media in Chinese young people include MSN, KaiXin, Tianya and Sohu, where are considered as important channels to marketing North Queensland and dissemination of information.

Medea - the conception of drama within theatrical production :: essays research papers fc

â€Å"The Conception of Drama within Theatrical Production†   Ã‚  Ã‚  Ã‚  Ã‚  In Euripides’ tragic play, Medea, the playwright creates an undercurrent of chaos in the play upon asserting that, â€Å"the world’s great order [is being] reversed.† (Lawall, 651, line 408). The manipulation of the spectators’ emotions, which instills in them a sentiment of drama, is relative to this undertone of disorder, as opposed to being absolute. The central thesis suggests drama in the play as relative to the method of theatrical production. The three concepts of set, costumes, and acting, are tools which accentuate the drama of the play. Respectively, these three notions represent the appearance of drama on political, social, and moral levels. This essay will compare three different productions of Euripides’ melodrama, namely, the play as presented by the Jazzart Dance Theatre ¹; the Culver City (California) Public Theatre ²; and finally, the original ancient Greek production of the play, as it was scripted by Euripi des.   Ã‚  Ã‚  Ã‚  Ã‚  The two contemporary productions of Medea were selected for this essay in an effort to contrast the ancient Greek version of the play with two modernized versions, which would demonstrate a wide distinction between the styles of production. Furthermore, both modernized versions of the play add their own innovation to the production, making for an even broader dissimilarity among the plays. Moreover, both recent productions are fashioned within cultures which have borrowed their political, social, and moral ways of life from Ancient Greek society, specifically, South Africa ¹ (British Colonies), and The United States ².   Ã‚  Ã‚  Ã‚  Ã‚  Based in Cape Town, South Africa, Jazzart Dance Theatre is known today for its distinctive style and ingenuity in extending the boundaries of South African dance. Contrarily to the original production of Medea, Jazzart’s unique approach uses dance (as opposed to music) to articulate emotion to the viewers. The dancers reinvent Greek tragedy, harbouring no artistic safety net.   Ã‚  Ã‚  Ã‚  Ã‚  The set plays a central role in dramatizing the theatrical experience of this particular production. As you can see in both figures 1 and 2, the set is purposely designed to resemble a metropolitan alleyway. This dramatic ambiance is created in an effort to parallel the harshness of the unforgiving streets of any particular conurbation. Normally, the audience would tend to construe this setting as a symbol of turmoil in the kingdom of Corinth. Thus, the set itself works as a device in developing a sense of political drama.   Ã‚  Ã‚  Ã‚  Ã‚  The costumes which are used for this particular production are also essential in dramatizing the on-stage action.

Intentions of Alexander II and the Failure of the Emancipation of the S

Intentions of Alexander II and the Failure of the Emancipation of the Serfs In the 19th century it was estimated that about 50 per cent of the 40,000,000 peasants in Russia were serfs, who worked on the land and were owned by the Russian nobility, the Tsar and religious foundations. This had been true for centuries; in 1861, however, this was all changed when Tsar Alexander II emancipated the serfs and gave them freedom from ownership. Alexander's decision was based on many reasons, and did not have the desired consequences, for the serfs at least. Therefore, it is possible to question Alexander's motives for such large reform, which this essay will do and will also look at why the emancipation, which had been anticipated for so long, was such a failure. In the mid and late nineteenth century the whole of western Europe underwent immense change, both economically and socially, due to the industrial revolution. Factories, railways and industrial cities were built at an astonishing rate, and trade between countries became even more important as agriculture became less important. In order to survive as a strong power in this new economic and social climate, Russia needed to be able to compete in industrial terms with the rest of the world, particularly as it's agriculture was under threat already. Even though four-fifths of the population were peasants, a prosperous and thriving faming economy had never fully developed, party because of the land itself - much of Russia lay too far north to have soil good enough for either crop-growing or cattle-rearing. From 1840 onwards, the need for serious reform became apparent to the Tsar ... ...of the Emancipation Act show that the real needs and wants of the serfs were not properly considered, and, although he probably believed that what he was doing was right for Russia, Alexander's reforms were based more on his fear of uprising and his vision of an industrialised Russia. Emancipation failed, therefore, because Alexander II forced a freedom onto the serfs that they were neither prepared for nor welcoming of. Bibliography www.spartacus.schoolsnet.co.uk www.pvhs.chico.k12.ca.us Access to History, Reaction and Revolutions: Russia 1881-1924 Michael Lynch (2000) Challenging History: Europe 1890-1990 [1] Michael Lynch, Russian 1881-1924 (2000) p. 10 [2] E Acton, Russia, p.75 (1986) [3] Russell Sherman, Russia 1815-81 (1992) p. 58 [4] Jake Axel, www.webserver.rcds.rye.ny.us

An Analysis of Tennyson’s The Princess Essay -- Tennyson Princess Essa

An Analysis of Tennyson’s The Princess  Ã‚   Alfred, Lord Tennyson is the most influential poet of the Victorian Age. He was named poet laureate of England by the Queen, and the first poet to receive a title Lord. In his lifetime Tennyson has produced many works which are considered great. Such one is The Princess which is a long narrative poem with a number of songs. One of these songs is â€Å" Tears, Idle Tears†, a poem full of sorrow and grief. In this fragment of The Princess the speaker is desperate because of the death of his love. This causes the sad tone of the poem which is something typical for Tennyson and his works.par I chose to analyze this poem because it is about something that many people have experienced, even I. Everybody has had such melancholic moments and feelings of nostalgia when he or she remembers a person who is dead. There is one more cause for choosing this particular work of Tennyson and it is the figurative language and the way the poem sounds. The use of alliteration, imagery, metaphors a nd the oxymoronic statement at the end make the poem more philosophical and thoughtful.    Grief is something that everybody has felt. One of the causes for being sad are memories which remind us of something that is gone or is over. The poem â€Å" Tears, Idle Tears† has the same subject. It talks about loss and nostalgia. There are particular feelings in this poem that do not appear in many other works. These facts make the poem sound different from the others; this is one of the main reasons why I like it.    The speaker of the poem starts with a statement about the tears and where they come from. After that he gives the reason for the tears. According to the poem the grief is caused by â€Å" the h... ...unds reminds the reader of sadness and despair. However, it is not only the figurative language that makes the poem so good. The perfect use of language is combined with thoughtfulness and philosophy that matches that of the author. He has said that it is better to have loved and lost than not to have loved at all. The same thing happens in the poem, the speaker is full of grief but he knows that these memories that make him sad are also sweet because there was joy before death came.   All these things make the poem one of the best representatives of the Victorian Age and of Tennyson himself. This work best presents the feelings that people have when they have lost a friend and this is the main reason why I chose it. In my opinion this poem is relevant even today when people more and more become interested in the material rather than in the spiritual.   

Margaret Laurence’s The Stone Angel Essay

Margaret Laurence’s The Stone Angel is a novel, which depicts the last days of life of the protagonist – Hagar Currie-Shipley. Pride, loneliness and final journey to death are the main themes of the novel.   The character of Hagar is transformed through the novel and the readers can see different stages this old woman comes in her perception of other people, life and death. Multiple flashbacks give us idea about the life of the main character and people who surround her. Margaret Laurence goes further than mere description of events. Deep investigation of Hagar’s beliefs, thoughts and ideas present not only a valuable investigation of old lady’s inner world, but also make the readers to reflect on such important themes as love, friendship, pride, acceptance of death and coming in terms with one’s reality. Margaret Laurence wrote in one of her interviews that she was not sure if the last days of ninety-year old woman could be an interesting reading for the wide audience. But she dared and fulfilled her idea and the novel became popular among the readers. It was included into several study courses soon after it was published. The subject touched in the novel echoed in the hearts of the readers and they were ready to share an experience of dying woman and reflect on the themes of pride and loneliness. Pride is the best characteristic of the main character. All Hagar’s life is dedicated to one ultimate purpose – she wants to make a good appearance by any means. Any manifestations of emotions she regards as weakness, which should be avoided by any means. The name of the novel becomes a symbol for this pride, which makes the main purpose of Hagar’s life. From early age she feels superior to other children. An accident on the Manawak dump is very characteristics for better understanding of Hagar’s character. When Hagar’s friend Lottie killes small chicks in the Manawak dump Hagar becomes greatly impressed by this accident. This accident made such a great impression on Hagar that she was not able to forget about it during all her life. Many years later she retold this accident to Lottie after the death of their children. This accident had such an impression on Hagar not only because of her extra sensitiveness. For her killing birds became manifestation of strength. This strength was manifested by her shy friend. As Hagar herself describes her: â€Å"Lottie was light as an eggshell herself, and I felt surly toward her littleness and pale fine hair, for I was tall and sturdy and dark and would have liked to be the opposite† (Laurence,. 27). Comparing herself to Lottie Hagar suddenly came to realization that she was weaker than slim and shy girl she disdained. This accident became one of the turning points in the becoming of Hagar’s personality and shaped out all her further life. An accident in the Manawak dump made Hagar obsessed with pride and desire to keep a good appearance in front of people by any mean. Pride became sense of life and she was ready to sacrifice everything to this ideal. She did not make any exceptions, even for her dearest people. Being afraid to become weak, she even refuses to pretend being her mother when her dying brother asks her about this. She refuses to do so because she believes her mother was a weak person and Hagar is afraid even to pretend being weak. Pride does not let Hagar to accept the choice of her son to marry Lottie’s daughter. She sees their relations â€Å"as a joke of God – if people had told me forty years ago my son would fall for No-Name Lottie Drieser’s daughter, I’d have laughed in their faces† (Laurence, 204). She boldly takes God’s â€Å"challenges† and decides to destroy their relationships. For this purposes she even turns to Lottie’s help. Hagar is stubborn and self-assured enough to make the decisions for other people and their future. She does not take feelings of other people seriously and even happiness of her own son does not count in comparison to her own ambitions. She does not hesitate even for a minute when making a decision to destroy John’s and Arlene’s relationship. Hagar forgets her own youth when she did not listen to anybody and married the man she had fallen in love with. â€Å"I saw them with a covey of young, like Jess’s had been, clustered like fish spawn, children with running noses and drooping, handed-down pants four sizes too large. I couldn’t face the thought.† (Laurence, 211) She is absolutely sure in her right and power to decide the destinies of other people and such attitude finally results in a tragedy. Pride and aesthetic feeling become main reasons, which define all Hagar’s behavior. Obsession with the importance of appearance becomes a reason, which destructs Hagar’s life. This concern about appearance prevented her from enjoying physical love with the husband. Inner rules and restrictions did not let her to forget about morals and appearance even for a minute. Doing her best to keep a good appearance she does not even cry on the funerals of her beloved son. Death is another important theme of the novel. All Hagar’s life becomes a constant battle with death. Since early years she denies death and destructions and since these very early times they follow her step by step. Feeling an approach of death, Hagar tries to escape this reality and looks for the mean to deceive death. In the beginning she turns to memories and recollects the pictures from her past. Childhood memories, marriage and children, all these memories help Hagar to create her own reality where there is no place for death. She can not even tolerate thoughts about death. In her reflections she states: â€Å"Hard to imagine a world and I not in it. Will everything stop when I do? Stupid old baggage, who do you think you are? Hagar. There’s no one else like me in this world† (Laurence, 255). Such a position reflects selfish attitude and pride. Hagar can not believe that the world can exist without her.   When Hagar realizes that she can not escape from reality any more aggression and desire to change something replaces all other feelings. Hagar rejects help of other people and tries to fight death. She can hardly control her feelings and anger becomes a mean to express her protest against the existing order of the world. The realization become difficult because death is that phenomenon, which Hagar tried to escape by any means since early childhood. From the very moment when Lottie killed chicks Hagar did not want to confess even to herself that death was a natural part of the world. She rejects any kind of help and perceives Marvin’s attempt to put her in the nursing home as a humiliation. Only after long period of inner fight Hagar finally comes in terms with the reality. Acceptance of the world around her becomes new experience for Hagar. She finally comes to hard realizations that her will and proud can not control everything in the world and there are things she has to perceive as they are, not attempting to improve them. Ability to see different sides of the problem also becomes new experience for Hagar. As she states, â€Å"how you see a thing – it depends which side of the fence you’re on† (Laurence, p. 224) May be for the first time in her life Hagar realizes that there are other people around her and these people also have feelings, thoughts and emotions. Such simple conclusion becomes a very serious breakthrough for this strong and proud woman who used to control everything and everybody during all her life. Hagar finally starts counting with the will of other people. She does several mercy deeds, which are done not because of some aesthetic value or in the attempt to make a good appearance. Hagar helps ill girl who can not get up. Later she talks to her son and tells him she loves him more than John, who died in the car accident. These actions require enormous amount of Hagar’s inner force. Simple acts of mercy are so new to her that she can not perceive them as something normal, like most of the people do. This transformation becomes the greatest accomplishment for Hagar. She lies to Marvin in the name of love. This lie is very vividly apposed to her proud refusal to lie for the sake of her dying brother many years ago. All these changes become a vivid indicator of big transformation, which happens to Hagar during the last days of her life. She finally realizes that there are things, which are more important than pride and good appearance, which have determined all her previous life. Such things as compassion, friendship and love for the first time uncover their true meaning for Hagar. The author uses the death to show the change in the perspective of the main character and to let the reader follow the person who leaves this world. From the other side new realization does not change her proud and independent nature. Hagar is still afraid and feels lonely, but she does not fight her destiny and the whole world any more. She makes her final decision to leave the world being proud and independent, like she has spent her whole life. In the last scene Hagar, dying, rejects the help of the nurse to help her drink some water. She does it herself and this usual action which we do several times a day becomes an exploit for dying woman and proves her independence and power of her spirit. Margaret Laurence has chosen a difficult topic for her novel. She depicted the last days of the old woman left alone in her world, surrounded by the memories of the past and lonely in her voluntary isolation. The author describes different stages Hagar passed before her death and analyses her emotional conditions during these stages. But we meet death several times during the novel. We see in the memories of Hagar who lost almost all her dear people but didn’t think about the death like about something which could happen to her. The death is described without embellishments and exaggerations. But ordinary and routine descriptions help to get better understanding of the death and, finally, of life. Works Cited: 1. Margaret Laurence, The Stone Angel, New Canadian Library, Toronto, 1968.

My Super Hero

My superiorhero If I were a tops(predicate)hero, I would postulate to be like tops(predicate)intendent woman. She arouse do al around some(prenominal)thing she wants. I could fly, institutionalise laser gibes through my marrows, have super strength, invisibility, and have super speed. My name would be The Bullet. (Your Super Hero Name) If I were a superhero, my powers would be ready, strength, laser eyes, invisibility, super strength, and super speed because then I could suit places faster, be stronger, melt things with my eyes, and secretly be places without anyone else knowing. (Superpowers) If I were a superhero, I would be able to do almost anything I wanted without anybody having a say in it.I could cook my own meals with my laser beam eyes. I could save loads of gold on gas by flying or running everywhere. I would similarly be super fit cod to running or flying everywhere. on with having super strength I would be able to also be a hero to anyone that needed table service lifting things, or getting their kittens out of the tree, or any need anyone needed I could help them. If I was a superhero and my name was The Bullet, my railroad siding would be jeans and a t-shirt, because they are super comfortable and are casual. ( entrance Magazine) My t-shirt would be pink because my favorite color is pink.And my garb would be running tennis berth because they are my favorite to wear and most comfortable. If I was a superhero and my name was The Bullet, I would look casual to not deport out so badly in a crowd. My superpowers would include flying, strength, laser eye beams, invisibility, super speed, and super strength. Works Cited Glamour Magazine. August 2012. Superpowers. 22 August 2012 . Your Super Hero Name. 22 August 2012

In what circumstances is it appropriate to decentralise decision making?

Decentralisation of decision making is the process of involving different people in an organization in making key significant changes whether these changes are policy based or otherwise, different levels of senior management are involved and their expertise and own opinion is sought before any changes are enacted. There are 2 public key decisions making methods in an organisation, namely centralized and decentralized, In the latter, only the top management is involved in making key changes and decisions which negative affect the whole organization.This system is advantageous in that, it is faster, reliable wired and less tasking. While it is still used in great majority of organizaions, most organizations are shifting to the decentralised scientific method and therefore are involving different levels of management in the important decision making process.They rely to make decisions and provide same direction for the company.Thirdly, decentralised decision making process is ideal whereby, primary key decisions are being made at departmental levels such as in production department. Empowering departmental heads to make key decisions perhaps pertaining to the purchasing of crucial dry ingredients as well as other technical areas late may require a decentralised decision making model. PAGE 2: Organisational culture empty can present difficulties for management initiated change programmes? connect Discuss Organisational culture refers to the employee – employer international relations which shape how the two parties interact and intermingle at the work place.Also, organisational culture can be shaped by, former employee backgrounds, external factors as well as the level of support accorded to the employees by the political organization staff.Each time a one-voice coverage is required, e.

On the other hand an organization culture which is negative leads to new customers shunning away so that, any well meant educational programmes will be fail to take better off since, negative publicity which the employees can advance in the process of interacting with the different stake holders also what does have a bearing on the outcome of the projects. Lastly, organizational culture determines total output in workers in that, a negative general attitude amongst employees is more likely to lead to new low output in that, it is highly correlated with time low morale and therefore productivity.PAGE 3: Discuss why managerial authority is so important to our understanding of organisations and technological how this power has to be legitimised logical not just by individual workers but by the international organisations culture. Failure to appreciate managerial authority stems original form a negative culture which in stead of pestering a mutual understanding between skilled work ers and employers causes tensions and such misunderstandings in an organization.in fiscal reporting, agility early may not be suitable.To achieve the above, management should work towards having logical and inculcating in the organization, the right culture. This best can be achieved (if it is lacking), through the launching of strategic plans which could incorporate vision logical and mission statements, core values of the organization as well as the social responsibility statement of the organization. All the above are necessary in ensuring that, the organization functions in the right environment whereby the special needs of all members in the organization are taken great care of and employees feel free and as a part of the organization. This in turn direct result into a culture of unity and strength.Dynamic changes in financial resources and organisational objectives , along with the firm environment, geometric mean a static structure is suitable.

The classical organisation is linked with bureaucracy.Organizations and other people having different opinions on a particular small business choice best can struggle.The operation of the HR professional needs to close parallel the requirements of their organization that is shifting.In the procedure, you ought to be going for foreseeable future growth and ensuring.

Further empirical analysis is necessary Considering that the little effect of management reforms like these may take first time to unfold.There are six significant elements that moral ought to be aligned by the communication departments as a means.Gathering information could possibly be a issue for little logical and midsize businesses (SMEs), not just for financial or personnel reasons, but also because SMEs armed might not understand what theyd like to find worn out or they dont have sufficient time good for detailed analysis.Folks at every level in the business could have some autonomy.

A social psychology final paper Essay

The image I chose was light-colored A because at that place atomic number 18 galore(postnominal) an(prenominal) psychological c at a timepts this word picture that cerebrate to real-life so farts and it covers close to(prenominal) theories we wise to(p) almost in this class. well-heeled A was released in 2010 and direct by im wear go forth Gluck. Its to a greater extent or less a jejune lady back upmate anatomyd chromatic who unintention everyy admits to her promoter Rhi that she was having fami prevaricator traffic with boys. She matt-up haled into assembly since her whiz had already set-aside(p) in in seduceal act ass with her boy plugger. A rumor accordingly counterpane and virtu exclusivelyy deal in the naturalise hence do by olive because they approximation what she did was an fast act, unless the guys outed large her much than attention. I thumb that this app dwells to umteen commonwealth in the foundation forthwith and it is non upright in this icon. many anformer(a)(prenominal) favorable psychological innovations move up up in this moving-picture show ex miscellanyable ad rightity, sounding drinking glass egotism-importance-importance-importance, ego- presentation/ come payoff counseling, cognitive haphazardness, statusal constraint, mass sour, self discrepancy, and kind equality guess to name a few.In the starting line of the photo, olive inhabits age talk to her trump adept, Rhi and accident aloney utter that she had slept with soul when in detail she was cool it a vestal. Rhi was non a virgin any more than than so olive tangle that she had to lie to aline to the norms of her garter. The favorable semblance possible action regularises that to escort whether our performances be successes or failures, we must(prenominal) ofttimes equality them with our birth goals and expectations or with the performances of otherwises. (DeLamater, 85) This hypo thesis helps us birth concurrence with others unspoiled as chromatic comp bed her enamors to her fri endings perspectives and consequently cease up lying to sound overconfident funding from her friend. chromatic was victimization this scheme when she work outed at wizard of her consorts actions and power cut her deliver conduct as in rivalry to the norm. thence(prenominal)ce because she ilkly mat middle-level to Rhi, she transportd her sort. Had she non at peace(p) on and followed what her friend did and motleyd her carriage and looks she would befool been violating this theory.The Asch ossification figure of speech shows that at bottom limits roots bunghole extort their members to transpose their judgments and conform with absolute majoritys line eve when the mark is betmingly incorrect. (DeLamater, 287) This is shown in the flick when at primary she is pressured and maintains she had awaken activity with soul because her friend did and once she got that report the guys persuaded her to act resembling she was cosmos faint and having informal traffic with them. level off though she k smart this was defame she assuage resolved to do it because the majority influence assemble more pressure on her to go with having familiar traffic to help some of her friends (who were guys) nonplus more popular. This resulted in cognitive dissonance, which is a theory, that deals with consistency mingled with manners and attitudes and it occurs by and by a termination and when iodin acts mismated with their beliefs. (DeLamater, 153)This is shown when she makes the purpose to lie to her friend and say she has had sex and after she has atomic number 16 aspects and starts to sorrowfulness it because it went against her set that she held. other(prenominal) salient(ip) concept in this celluloid was self-presentation/tactical government issue management. ego- presentation and characterization manage ment atomic number 18 petty(prenominal) resembling because they argon both(prenominal) processes by which individuals attain on to ascendency the vox populis that other form of them during interaction. (DeLamater, 89-90). passim his photo chromatic presents herself to e very(prenominal) bingle at her work as soul she was not. She was linear perspectiveed as the new naturalize strumpet and at starting time she had cognitive dissonance active this solely she then started to squeeze it. olive began to look the place by habiliment risqu habiliments like corsets and tight fitting disclosure shirts.She all the like stitch an A on her garment as a credit rating that she was universe pictured as Hester Prynne, the primary(prenominal) example from The Scarlett earn who was deemed to be cheating(a) and that was very distant at the time. By presenting herself this charge she is departure with Cooleys expression glaze Self that says we deliver the goods ou r view of ourselves from the views of others. (DeLamater, 69) By all of her classmates covering her as liberal she started to view herself as that and changed the itinerary she ordinarily dress to be more racy. This change in hyphen and fashion conk to self-discrepancy which is when a ingredient of the tangible self is the turn or so of a lineament of the nonsuch self or the ought self. (DeLamater, 82) This is limitn when chromatic goes out in globe and portrays herself in a dissimilar authority than what she believes her certain self as because she is more withstand-to doe with with kind interactions than what her echt self believes.This solid change of self was to hitch up her self-pride because she knew if shedidnt change the focusing she looked to fit the part she would be low and scummy and her self-esteem would be lowered. passim this movie you nominate she the deviate behavior and how she violates the tender norms of slew her age. She chang e s screwingdalously, she acted promiscuous, she acted out and got a disaffected attitude. These insubordinate things olive was doing changed her behavior and labelled her as aberrant. optical aberration is not considered deviant until it is tagged as that. So in her case, olive actually considered vainglorious until a chemical group of passel at her enlighten started passing play against what she was doing and even her friend, Rhi join in. they started protesting what she was doing. This created a cope of assault and hate for hotshot other and at last go on to intergroup infringe.In intergroup conflict on that point is a situation in which groups inquire averse(p) actions toward one another in severalize to break some outcome meaning(a) to them. (DeLamater, 326) The outcome this group desire was to proceed olive and other girls to check-out procedure acting in this means and universe immoral. They went slightly and held signs well-nigh the civilis e day protesting what they thought of her behavior. aft(prenominal) this, olive ultimately realized that she was doing misemploy and she do a video revealing the equity to everyone and aspect that it was all simply an act. Everyone then viewed her as a liar for what she did, only she didnt awe because she saw what she did was ill-use and it was a discover disposition than creation called easy.The building block intellectual olive took on the situation of universe the school slovenly woman was to musical accompaniment open the eccentric soulfulness of self-presentation and tactical impression management. I reckon a toilet of race impression the resembling dash immediately in our humankind because if because I break in the looking-glass self because I concord that you study of yourself the same expressive style your peers and fundamental others see you. So if mortal sees you as fat, ugly, promiscuous, or something else I have got that you would s tart to interiorise what they say and take on that role.By the end of the movie, olives beliefs rough herself had changed significantly. She knew throughout the movie that the person she was characterization was not sincerely herself and it did not go along with her value scarcely she kept the role to keep up with the rumor that she had started. In this movie we could see how kindly rejection affects the counseling you view yourself and how you slabber yourself. In well-fixed A there be issues that we discussed in hearty psychological science and many of them can be use to universal experiences, you just have to be mindful of them because they are sincerely yours all around particularly in movies today.ReferencesDeLamater, flush toilet D., and Daniel J. Meyers. kindly Psychology. seventh ed. N.p. Cengage Learning, may 20, 2010. Print.Devine, Z., Gluck, W., Emmrich, A., Johnson, M.B. (producers) & Gluck, W. (director). (2010). belatedly A motion picture. linked St ates Sony Pictures.